Future of Food

Future of Food Arla

Project Info

Client Arla

Project Description

WHO WAS PART OF IT?

Future of Food was carried out in close cooperation with Arla, and was held at their HQ in Viby, Aarhus. We engaged relevant partners as Future Food Innovation, Dizmo, Danish Crown, IT-Minds, Stibo Accelerator and IBM Bluemix. Those partners were engaged to secure the right input within the field of food, and in order to have a strong mentor team and jury.

 

WHAT WAS THE FOCUS?

The Hackathon had strong focus on food. Why? Because we know that digital technologies hold great promise for improving the food industry, so why not take the lead on that change? For that reason the partners brought challenges to the table, and examples of those were; “How to bring butter back to the kitchen?” and “How do we make meat attractive for the cooking again?”

 

WHAT HAPPENED?

So 80 hackers and food experts were gathered over the weekend (November 2015). Great participants, mentors and jury members were engaged at the Hackahton and around 13 future of food concepts were conceptualized and developed during the weekend. The concepts ranged from rethinking the school-milk to gamifying the family-cooking process through a mobile game.